As avid riders, we naively don't wear helmets. From short five minute trips to the market or longer excursions, we simply don't wear them because they are bulky, hot, and inconvenient to carry around. We had a huge wake-up call last spring when Christian was hit by a taxi. He simply knew he couldn't go on like his and decided to take matters into his own hands. From there, we developed FEND, the perfect bicycle helmet for the urban commuter. We wanted to not only save our own lives, but our friends, family, and as many people as we could reach.
Come along for the ride!