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As avid riders, we naively don't wear helmets. From short five minute trips to the market or longer excursions, we simply don't wear them because they are bulky, hot, and inconvenient to carry around. We had a huge wake-up call last spring when Christian was hit by a taxi. He simply knew he couldn't go on like his and decided to take matters into his own hands. From there, we developed FEND, the perfect bicycle helmet for the urban commuter. We wanted to not only save our own lives, but our friends, family, and as many people as we could reach.

Come along for the ride!

Our Team

We are a team of highly passionate riders, designers, engineers, and risk takers. We are obsessed with form and function and all things design.
Christian Von Heifner
Christian Von Heifner
CoFounder + Product Design Engineer
Sujene Kong
Sujene Kong
CoFounder + Business Development
Kut Akdogan
Kut Akdogan
Key Advisor, CEO Newton Three
Jochen Schaepers
Jochen Schaepers
Key Advisor, Mechanical Engineering
David Krzeminski
David Krzeminski
Key Advisor, PhD Sports Materials Engineer
Nadine Lippa
Nadine Lippa
Key Advisor, PhD Sports Engineer
Joe Chan
Joe Chan
Quality Control Team
Kevin Luo
Kevin Luo
Quality Control Team